Policies and ethics
Everything Knock commits to in writing.
Company information, our customer commitment, the warranty, the returns policy, the complaint pathway, our AI use disclosure, the accessibility statement, and our environmental practices. In one place, in plain English.
Who we are
Knock is a UK content and affiliate site that helps parents choose a simple phone for their child instead of a smartphone. Run by three of us in Sheffield, in our mid-thirties. None of us have children of our own yet. Knock Ltd is registered in England and Wales (registration number listed once Companies House registration completes). Founded May 2026.
Email: hello@knockphone.co.uk. We reply within one working day, Monday to Friday, 9am to 6pm UK time.
Reader commitment
- We reply to every email within one working day during UK business hours.
- We do not invent quotes, statistics, parent stories or product claims.
- Every phone we recommend has been handled in real UK homes. Where that is not yet true, we say so on the page.
- The conversation guide, the parent script, the school comms template and the friend-network briefing are all free on the site, with no email gate.
How Knock makes money
Affiliate commissions on the buy buttons. When you click through to a UK retailer (Argos, Amazon UK, HMD direct, John Lewis, Mobiles.co.uk and others) and buy a phone or SIM we recommend, the retailer pays us a small commission. The price you pay is the price the retailer would charge anyone. The commission does not change the order of our recommendations. Full disclosure at /affiliate-disclosure.
We do not stock phones, ship orders or process payments. Your purchase contract is with the UK retailer you bought from, and UK consumer law applies in full to that purchase.
Communication standards
We reply within one working day. We do not send marketing emails more often than once a fortnight. We do not phone you unless you have asked us to. The newsletter is opt-in via the form on the site, and one click in any email unsubscribes you.
If you have a complaint, write to hello@knockphone.co.uk with "complaint" in the subject line. We acknowledge within 24 hours and propose a resolution within seven working days. If you are unhappy with the outcome, escalate to Citizens Advice (UK) or use the ODR platform.
Environmental footprint
- The site is a single small Node process on a UK-based VPS. No CDN edge fleet. No video autoplay. Page weight is kept under 200kb on a first visit where possible.
- We do not stock or ship anything, so there is no fulfilment footprint.
- Every phone we recommend is sold by a UK retailer to a UK address. We do not encourage imports unless the imported phone is meaningfully better (the Light Phone III is the only one on the list).
- We recommend refurbished phones (Back Market UK) for parents who prefer that route. A refurbished Nokia 3210 has roughly a third of the embodied carbon of a new one.
AI content disclosure
Knock uses AI tools (Claude, ChatGPT) for content drafting, customer-service triage, and internal tooling. Every piece of long-form content is read end-to-end by one of us before publication, by hand, on a laptop, in Sheffield. Statistics are verified against primary sources. We never use AI to invent a quote, a customer story, a parent testimonial, or a fact about a product. The full editorial process is at /editorial-standards.
Accessibility statement
We aim to meet WCAG 2.2 AA on every page. We test colour contrast against the cream background. Every image has meaningful alt text. The site is fully keyboard-navigable, with visible focus states on every interactive element. Forms have proper labels. The phone product page works without JavaScript.
If you find a barrier or have a suggestion, email hello@knockphone.co.uk. We fix accessibility issues within one working week.
Complaint pathway
- Email hello@knockphone.co.uk with "complaint" in the subject line. Acknowledged inside 24 hours.
- Resolution proposed inside seven working days, in writing.
- If you are unhappy with our resolution, take it to Citizens Advice (UK) at citizensadvice.org.uk.
- For online-sale disputes, escalate to the European Commission Online Dispute Resolution platform at ec.europa.eu/odr.
Policy FAQ
Is Knock a registered UK company?
Yes. Knock Ltd is registered in England and Wales. Trading from Sheffield, UK. The company registration number is added to this page once Companies House registration completes.
How quickly do you reply to email?
Within one working day, Monday to Friday, 9am to 6pm UK time. One of the three of us reads every email. If you have not heard back inside 48 hours, please send the same email again, sometimes things bounce or land in a spam filter.
How do I file a complaint?
Email hello@knockphone.co.uk with the word 'complaint' in the subject line. We will acknowledge within 24 hours and respond with a resolution within seven working days. If your complaint is about a phone you bought from a UK retailer via a link on Knock, we will help you escalate it to the retailer and, if needed, to UK consumer-rights bodies (Citizens Advice, Trading Standards, the ODR platform).
Does Knock sell phones directly?
No. Knock is a content and affiliate site. We recommend phones from UK retailers (Argos, Amazon UK, HMD direct, John Lewis, Mobiles.co.uk and others) and earn a small affiliate commission on the buy buttons. Your contract is with the retailer who sold you the phone, and UK consumer law applies in full to that purchase.
Do you use AI tools in your business?
Yes, transparently. We use AI tools for drafting long-form content (always reviewed by one of us before publish, see /editorial-standards), for customer-service email triage, and for internal operations. We do not use AI for the things readers care about most: we never invent a quote, a statistic, a customer story or a parent testimonial.
Is the site accessible?
Our target is WCAG 2.2 AA. We test the site against the cream background colour for contrast on body text, ensure every interactive element has a visible focus state, every image has meaningful alt text, and the whole site is fully keyboard-navigable. If you find a barrier, email hello@knockphone.co.uk and we will fix it within one working week.